Lucky colours to wear for 2023!

Introducing our New Year's collection for good luck and prosperity. Inspired by Japan, Kohaku Kamaboko (紅白蒲鉾) symbolises the colours Red and White from the first sunrise. With a range of colours that illustrate positive beginnings in the new year.

Our range of products in the New Years' collection will inspire you to wear vibrant colours this season.

Update your New Year's traditions with bold New Year's colours that will bring you good luck and prosperity for 2023!

WHITE: New beginnings

If you find yourself fantasising about having a fresh, clean start in the New Year, wearing bright white can be a good choice.

This peaceful colour is also connected to meanings of 'purity' and 'truth' in Japan.

RED: Good luck

Red is associated with strength, passion, self-sacrifice and most importantly, good luck. Known as a cheerful colour by many people in Japan, it is worn at special events and with great pride.

Wear something red and it will bring you great fortune.

GOLD: Prosperity

Donning yellow (or gold) could be a good choice as the colour traditionally represents prosperity and riches.
As a part of the lunar calendar, it is also named after Friday in Japan (金曜日), also known as 'Gold Day'.

GREEN: Growth

Green traditionally means harmony, growth, freshness, and energy.

The Wood element brings growth and good health to people.
As we enter a new year, wearing green can bring opportunity to grow and progress as an individual.

PURPLE: Ambition

Purple is traditionally associated with royalty and power.
Wearing it can bring about luck in areas of wisdom, passion, peace, independence and creativity.

BLUE: Hope